La Bouche Rouge

I’m by no means with out lipstick on me. Not on my face essentially, however it’s all the time inside an arm’s attain. As a result of I consider lipstick is the one product that may utterly remodel a lady’s face, and thus her angle, confidence and temper.

You may bear in mind how closely we featured lipstick in our Artwork of Love sequence with the Le Méridien. Properly, now we’re right here to inform you it wasn’t simply any lipstick we have been that includes. It was a particular shade, particularly designed with Garance in collaboration with the stylish Parisian model, La Bouche Rouge known as Le Doré. (And is the lipstick Garance is sporting within the picture above!)

Whereas we have been in Paris filming The Artwork of Love we sat down with Nicolas Gerlier and Ezra Petronio, the founders of La Bouche Rouge to ask them a number of questions on their inspiration, adherence to a sustainable model, and their relationship with our very personal Garance!

To say lipstick is your ardour is an understatement. What’s it about lipstick specifically that drove you to create this model?

Making a lipstick was primarily about making an announcement, a declaration. La Bouche Rouge, stands for the eagerness of shade but additionally for “voice.” A voice to create and devour magnificence in another way, to have interaction this revolution with an iconic object that each girl has of their purses, a lipstick! My encounter with Ezra Petronio, co-founder and Artistic Director of the model, was decisive to endorse a real esthetic imaginative and prescient.

What are some qualities that outline a La Bouche Rouge woman?

La Bouche Rouge woman is elegant, militant and impartial. She cares about having an affect on her setting and is cautious about what she buys, how it’s made, the place it’s from. She loves artwork, vogue and exquisite objects.

How do you idea new lipstick colours? What evokes you to create a brand new shade? Is it an individual or one thing extra summary, like a sense?

We have now lots of alternative ways to idea a shade. Typically, we give “carte blanche” to pals of the model, like make-up artist Wendy Rowe, who created our core 6 colours, the 6 reds that may match all complexions.

We get impressed by girls like Anja Rubik or Chloë Sevigny and in addition by nature generally to create shades from flowers for instance.

We additionally wish to let our pals, like Garance, have 100% management on their shade creation and simply create the proper shade for them.

Clear magnificence in your lipstick and sustainability in your packaging is essential to you and the La Bouche Rouge model. Why did you wish to make that one among your founding values?

Sustainability is certainly one among our founding values. We couldn’t think about to launch our Maison with out taking sustainability and eco-design as an obsession. 83 % of the water is contaminated by microplastics in lower than 100 years, 1 billion lipsticks are thrown away yearly. Beauty trade is likely one of the most polluting one. We consider we wouldn’t have the posh to do in any other case. One among our first dedication is to keep away from plastic on the most, not solely within the packaging and in our object but additionally in the best way we’re producing it – in reusable metallic molds and never silicon molds like within the basic trade and primarily in our method which microplastics free. Our lipstick case is completely plastic free, and this was a real problem! It’s reusable and made to final for all times. Our refill is the primary microplastic free lipstick refill and it’s made in France.

When did you first find out about Garance? What about her evokes you?

I knew Garance for a very long time, following her profession with consideration. I really had Garance in thoughts on the origin of the mission, even earlier than we launched our first manufacturing! One among our values is, “embrace a sure Parisian magnificence” in addition to “have a good time your inside vogue spirit” and “aspire to the creative and mind.” It’s on all our lipstick bins and it was apparent to me that Garance endorses all of the values we needed to symbolize as a model. So I took a airplane and went to satisfy her in Los Angeles to share my imaginative and prescient together with her. It was a real inspiration for me and I’m past joyful to collaborate together with her as we speak.

What do you hope La Bouche Rouge provides to the sweetness trade?

I hope that La Bouche Rouge is a declaration to the sweetness trade to do issues in another way. We’re not good, we simply attempt to do higher daily. To respect the planet, to respect the people who find themselves sporting the merchandise and the people who find themselves making it. If a one and a half yr outdated Maison can do it, I’m positive others can too!

If Le Doré isn’t your good shade of crimson, you may benefit from the different shade La Bouche Rogue collaborated on with our pals at Le Méridien in celebration of their (avec amour) program. You will discover that iconic crimson shade, together with our Artwork of Love movies, right here!

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